{"title":"Face Primer","description":"\u003cp style=\"text-align: center;\"\u003ePrimer – Smooth, Prep \u0026amp; Perfect the Complexion\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eCreate the perfect base with the Primer collection, featuring a curated selection of face primers and makeup primers designed to prep, smooth and enhance the longevity of your makeup. Whether you’re aiming for a flawless finish or extended wear, primer helps create an even canvas for foundation and concealer.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eDiscover hydrating primers, mattifying primers, pore-minimising primers and illuminating primers, formulated to suit every skin type and skin concern. From blurring imperfections and controlling shine to boosting radiance and locking makeup in place, our range offers long-lasting, lightweight formulas that work seamlessly with your makeup routine.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eIdeal for everyday wear or special occasions, the Primer collection helps improve makeup application, enhance durability and deliver a smooth, flawless complexion from morning to night.\u003c\/p\u003e","products":[{"product_id":"dermalogica-skin-perfect-primer-spf30","title":"Dermalogica Skin Perfect Primer SPF30","description":"\u003cp\u003eDermalogica's Skin Perfect Primer SPF30 is an amazing, illuminating SPF make-up primer which smoothes away fine lines, brightens and primes for flawless skin. \u003c\/p\u003e","brand":"DERMALOGICA","offers":[{"title":"22ML","offer_id":32725749989461,"sku":"6625344","price":56.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/dermalogica-22ml-dermalogica-skin-perfect-primer-spf30-31629307117653.jpg?v=1726563760"},{"product_id":"benefit-the-porefessional-primer-22ml","title":"Benefit The Porefessional Primer 22ml","description":"\u003cp data-mce-fragment=\"1\"\u003eQuickly minimise the appearance of pores \u0026amp; fine lines for smoother-than-smooth skin! 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A primer with a magical melting, invisible texture which perfectly smoothes the skin by leaving an imperceptible veil over its surface. Wrinkles and fine lines are visually minimised to guarantee a flawless complexion.\u003c\/p\u003e","brand":"Clarins","offers":[{"title":"Default Title","offer_id":39480329109589,"sku":"6190781","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/clarins-clarins-instant-smooth-perfecting-touch-primer-15ml-31256398168149.jpg?v=1709811164"},{"product_id":"bobbi-brown-primer-plus-protection-spf-50","title":"Bobbi Brown Primer Plus Protection SPF 50","description":"\u003cp\u003eA lightweight, fast-absorbing face primer that enhances the quality of your foundation while delivering invisible broad-spectrum UVA\/UVB protection.\u003c\/p\u003e","brand":"BOBBI BROWN","offers":[{"title":"Default Title","offer_id":40012643172437,"sku":"11167228","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/bobbi-brown-bobbi-brown-primer-plus-protection-spf-50-29180726804565.jpg?v=1692752582"},{"product_id":"bobbi-brown-vitamin-enriched-eye-base","title":"Bobbi Brown Vitamin Enriched Eye Base 15ml","description":"\u003cp\u003eOur #1 multivitamin primer and moisturizer for face—now for under eyes. This all-in-one eye cream wakes up eyes by hydrating, nourishing, plumping, and softening the look of fine, dry lines. The result: a cushiony finish that’s nutrient-rich but never heavy.\u003c\/p\u003e","brand":"BOBBI BROWN","offers":[{"title":"Default Title","offer_id":40012649201749,"sku":"15656711","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/bobbi-brown-bobbi-brown-vitamin-enriched-eye-base-15ml-30694018547797.jpg?v=1695200216"},{"product_id":"estee-lauder-futurist-aqua-brilliance-watery-glow-primer","title":"Estée Lauder Futurist Aqua Brilliance™ Watery Glow Primer","description":"\u003cp\u003ePrimer + Care: Immediately triples skin’s moisture for a healthy looking glow. Strengthens skin’s barrier. Provides all day and long-term moisture.\u003c\/p\u003e\n\u003cp\u003eOn contact, this refreshing gel-cream primer bursts into micro-size water droplets and smooths skin for beautiful makeup application.\u003c\/p\u003e\n\u003cp\u003eIt hydrates instantly and all day. Strengthens skin’s barrier to lock in moisture. And it cares for your skin with over 80% skin-caring ingredients.\u003c\/p\u003e\n\u003cp\u003eThe lightweight, watery fresh formula creates a breathable layer between you and the environment. So you look radiantly healthy, fresh and glowy.\u003c\/p\u003e","brand":"Estée Lauder","offers":[{"title":"15ml","offer_id":56394547560825,"sku":"30195189","price":21.0,"currency_code":"GBP","in_stock":true},{"title":"40ml","offer_id":56394547593593,"sku":"16874350","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/estee-lauder-estee-lauder-futurist-aqua-brilliance-watery-glow-primer-29244249407573.jpg?v=1692411665"},{"product_id":"mac-prep-prime-natural-radiance","title":"MAC Prep + Prime Natural Radiance","description":"\u003cp\u003eA silky gel emulsion, rich in ingredients,  that hydrates and creates a smooth canvas for  foundation or powder application.  It's our best primer to achieve radiant, glowy skin.  Illuminating pearlescent powders reflect optic radiance. MAC Prep Prime Natural Radiance is now available in two shades: Radiant Yellow and Radiant Pink to accommodate a range of skin tones. The formula disappears upon application, resulting in a beautiful glow.\u003c\/p\u003e","brand":"MAC COSMETICS","offers":[{"title":"RADIANT PINK","offer_id":40058104545365,"sku":"6679897","price":32.0,"currency_code":"GBP","in_stock":true},{"title":"RADIANT YELLOW","offer_id":40058104578133,"sku":"6679903","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/mac-radiant-pink-mac-prep-prime-natural-radiance-29259394482261.jpg?v=1687059377"},{"product_id":"mac-mineralize-timecheck-lotion","title":"MAC Mineralize Timecheck Lotion","description":"\u003cp\u003eMineralize Timecheck Lotion utilises ingredients that fight against time-telling signs.  The addition of a polymer technology also creates the optical illusion of blurred lines and wrinkles, while helping to shrink the look of pores. Formulated with our signature Charged Water Technology to saturate skin with hydration and Mineral-Rich Yeast Extract to nourish the complexion with moisture and a blend of essential minerals.  Delivered in a unique gel-lotion formula that feels like a cooling, refreshing splash of water.  Can be applied as a primer for makeup that glides like silk on top.  \u003c\/p\u003e","brand":"MAC COSMETICS","offers":[{"title":"Default Title","offer_id":40058104676437,"sku":"6680275","price":32.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/mac-mac-mineralize-timecheck-lotion-29247680806997.jpg?v=1687070343"},{"product_id":"mac-strobe-cream-50ml","title":"MAC Strobe Cream 50ml","description":"\u003cp\u003eDiscover the runway-inspired Strobe formula that started it all as our ultimate quick fix for skin. This versatile illuminating moisturizer comes available in shades that replicate daytime to candlelight, and can be worn-alone, under foundation or as a highlighter that works all over. It provides all-day moisture and iridescence for luminous, healthy-looking skin.\u003c\/p\u003e\n\u003cp\u003eOur best-selling formula includes hyaluronic acid to increase hydration, plus a Barrier-Boosting Blend featuring ceramides and iridescent Crystal Pearls to amplify radiance without glitter or shimmer.\u003c\/p\u003e","brand":"MAC COSMETICS","offers":[{"title":"GOLDLITE","offer_id":40058104807509,"sku":"7276620","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"PINKLITE","offer_id":40058114834517,"sku":"7276590","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"BRONZELITE","offer_id":54993971118457,"sku":"27681336","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"UVLITE","offer_id":54993971151225,"sku":"27681343","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/mac-cosmetics-bronzelite-mac-strobe-cream-50ml-1161553545.png?v=1746792216"},{"product_id":"mac-studio-fix-mattifine-12hr-shine-control-primer","title":"MAC Studio Fix Mattifine 12hr Shine-Control Primer","description":"\u003cp\u003eThe ultimate sidekick for our #1 foundation. Start your customised complexion routine with our must-have mattifying base. Achieve complexion perfection with this matte primer that delivers an all-day reduction in the appearance of pores, controls oil and shine and improves the wear of foundation for up to 12 hours, and promises an improvement in skin texture for up to six hours. The transformative gel-to-powder formula feels weightless with a velvety, powder-soft finish. This oil-free, sweat- and humidity-resistant primer is formulated with a shine-controlling Oil-Check Complex and infused with lactobionic acid (PHA), algae extract and witch hazel. \u003c\/p\u003e","brand":"MAC COSMETICS","offers":[{"title":"Default Title","offer_id":40058116636757,"sku":"17762854","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/mac-mac-studio-fix-mattifine-12hr-shine-control-primer-29247731630165.jpg?v=1692413645"},{"product_id":"clarins-sos-primer-green-30ml","title":"Clarins SOS Primer Green 30ml","description":"\"NEW SOS PRIMERS! Not just a primer, these products offer effective results for beautiful skin, even without make-up! They instantly brighten the complexion and adapt to the needs of your skin. Their secret: a filter-effect make-up finish, a plant-enriched formula and our microbiota complex, developed in our Laboratories to promote the balance of the skin flora on a daily basis, with each application. \u003cbr\u003e\u003cbr\u003eOffering you 24-hour hydration, protection from pollution and free radicals with our Clarins anti-pollution complex and Microbiote technology.\u003cbr\u003eResults: the skin becomes more beautiful day after day and the complexion regains its balance, whatever your skin problems may be. To maintain the balance of the skin flora, Clarins Research has introduced the microbiota complex into the new SOS Primer, made with two marine ingredients (two types of algae: chlorella vulgaris extract and laminaria digitata extract) and one earth-based ingredient (Saffron flower polyphenols). Available in 5 shades.\u003cbr\u003e\u003cbr\u003eSOS Primer Green: Diminishes redness, facilitates makeup application and prolongs hold throughout the day.\"","brand":"Clarins","offers":[{"title":"Default Title","offer_id":40510515019861,"sku":"22767974","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/clarins-clarins-sos-primer-green-30ml-30237387030613.jpg?v=1692466913"},{"product_id":"clarins-sos-primer-white-30ml","title":"Clarins SOS Primer White 30ml","description":"\"NEW SOS PRIMERS! Not just a primer, these products offer effective results for beautiful skin, even without make-up! They instantly brighten the complexion and adapt to the needs of your skin. Their secret: a filter-effect make-up finish, a plant-enriched formula and our microbiota complex, developed in our Laboratories to promote the balance of the skin flora on a daily basis, with each application. \u003cbr\u003e\u003cbr\u003eOffering you 24-hour hydration, protection from pollution and free radicals with our Clarins anti-pollution complex and Microbiote technology.\u003cbr\u003eResults: the skin becomes more beautiful day after day and the complexion regains its balance, whatever your skin problems may be. To maintain the balance of the skin flora, Clarins Research has introduced the microbiota complex into the new SOS Primer, made with two marine ingredients (two types of algae: chlorella vulgaris extract and laminaria digitata extract) and one earth-based ingredient (Saffron flower polyphenols). Available in 5 shades.\u003cbr\u003e\u003cbr\u003eSOS Primer White: Boosts radiance, facilitates makeup application and prolongs hold throughout the day.\"","brand":"Clarins","offers":[{"title":"Default Title","offer_id":40510515347541,"sku":"22767943","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/clarins-clarins-sos-primer-white-30ml-1264801395.jpg?v=1793012662"},{"product_id":"clarins-sos-primer-pink-30ml","title":"Clarins SOS Primer Pink 30ml","description":"\"NEW SOS PRIMERS! Not just a primer, these products offer effective results for beautiful skin, even without make-up! They instantly brighten the complexion and adapt to the needs of your skin. 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Available in 5 shades.\u003cbr\u003e\u003cbr\u003eSOS Primer Pink: Minimises a dull complexion and signs of fatigue, facilitates makeup application and prolongs hold throughout the day.\"","brand":"Clarins","offers":[{"title":"Default Title","offer_id":40510520131669,"sku":"22767950","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6375\/5605\/files\/clarins-clarins-sos-primer-pink-30ml-1264801389.jpg?v=1793012635"},{"product_id":"clarins-tinted-oleo-serum-foundation","title":"Clarins Tinted Oleo-Serum Foundation","description":"\u003cp\u003eIntroducing a new innovation from Clarins: Tinted Oleo-Serum, a skin tint that cares for skin like a serum. This buildable ultra-fluid complexion perfector provides a natural satin finish and contains mineral pigments to instantly boost glow.\u003c\/p\u003e\n\u003cp\u003eEnriched with a new Clarins innovation, [Tri-Oleo Complex]. 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